Brand Selection Consulting Services
Meet Our Brand Selection Consultants

Dr. Chekitan Dev
Hospitality Branding and Marketing

Perry Smith
Restaurant & Club Operations, PR, Branding

Eric Rubino
Acquisitions/Investment/Deal Structuring

Joseph Cozza
Catering Sales & Event Operations

Stacy Moore
Foodservice Concepts & Strategies

Rebecca Lombardo
CMO, Marketing, Branding Strategist

Haydee Cruz
Digital Marketing and Market Analysis

Alan Someck
Expert Witness, Foodservice Operations

Frank Schuetzendorf
Food & Beverage Concept Development

Gary Isenberg
Hotel Stakeholder Advocacy & Development

Scott Brown
Audio Visual Services & Infrastructure

Sean Flakelar
Luxury Boutique Resort & Restaurant Ops.

Ted Torres
Development & Construction Management

Zachary Schwartz
Investment, Development, Asset Strategy

Tom Lambrecht
Debt Restructuring, Loan Packaging

Martin Coghlan
Revenue & Distribution Management

Jeff Hope
Finance, Operations & Risk Management

Jon Peck
Acquisition Advisory & Asset Management

Mandy Murry
Independent Hotel Coaching

Charles Oswald
Hotel & Asset Mgmt, Hotel Underwriting

Leah Crump
Luxury Wellness & Spa Consultant

Susan Barry
Commercial Strategy

Stephanie Smith
Hotel Digital Marketing & Social Media

Alan Orlob
Hotel Security & Threat Mitigation

Shirley Whelan
F&B Concept Development & Management

Don Farrell
Sales, Service & Leadership Training

Thomas Cleary
Insurance & Risk Mgmt for Hospitality

Jennifer Dohrmann-Alpert
Market & Financial Feasibility Studies

Melissa Rosen
F&B Concept/Branding/Revenue Strategies

Ken Edwards
Receivership, Asset Management, Training

Dan Voellm
Asset Management & Valuations

Juliette Gust
Ethics, Compliance, Anti-Fraud

Chuck Kelley
Positioning & Asset Operations

Walter O'Connell
Hotel Valuation & Cost Segregation

Greg Riehle
Legal, Risk Management, Arbitration

James Kuester
Interior and Experience Design

Bill Carroll, Ph. D.
Revenue, Pricing, Marketing

Kevin Doyle
Fraud Investigations & Prevention

Rick Blackburn
Sales Optimization & Growth Strategies

Chuck Simikian, SPHR, SHRM-SCP
HR Consultant, Trainer, Interim Director

Sunjoy Sharma
Management, Marketing, Leadership

Connor Vanderholm
Total Revenue Management & Task Force

Stewart Kiely
Design/Project Management/Sustainability

Haydn Kramer
Hotel Sales and Global Sales

Jay Landfair
Asset Management/PIP/Project Management

Preston Rideout
Nightclub and Dram Shop Expert

Debbie Miller
Digital Marketing and Social Media

Simon Turner
Expert Witness, Asset Mgmt, Transactions

Katherine Moulton
Mediation and Dispute Resolution

Javier Leon
Engineering, MEP Review, CapEx Planning

John Berndt
Operations & Asset Management

Janet Eason
Marketing and Branding

Sean Skellie
Hotel Development & Marketing Analysis

Larry Spelts
Hotel Development & Repositioning

James Samson
Food, Beverage, and Restaurants

Holleigh Alexander-Ramsey
Spa, Wellness, Recreation, & Branding

Charis Atwood
FF&E Project Planning and Management

Bill Callnin
Chairman Emeritus

Peter Van Allen
Non-Rooms and Rooms Pricing Strategies

James Miles
Independent Resort Ops & Development
Find a Hospitality Brand Selection Consultant
Brand Selection Services in the Hotel Industry
Hospitality Brand Standards and Systems Services
- Help you define your goals
- Analyze the cost/benefit of each option
- Help select the right brand for your property
- Guide you through contract negotiations
Hospitality Franchise Development
Starting a Hospitality Franchise
- Franchise Business Plan Development: Craft a plan that highlights realistic financial projections, tailored marketing strategies, and relevant operational guidelines.
- Franchise Application Process: Simplify your pathway towards approval by clarifying your interest and qualifications.
Ready to begin your franchising journey with a consultant?
What is franchise development?
What are the four types of franchises?
- Product Distribution
- Business Format
- Manufacturing
- Management Franchises
Hospitality Operator Selection
- Will you be choosing a brand that requires brand management of the property?
- Will you be bringing in a third-party franchise or management group to operate?
- Will you be self-operating?