Articles & Case Studies

Our Consultants provide expert guidance to the Hotel/Resort, Food & Beverage, Commercial Foodservice, Club and Spa, Casino and Tourism industries.

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Upsurge in Global Terrorism Is a Red Flag for Hospitality Industry

By Cayuga Hospitality Consultants Dec 18, 2016

It is readily apparent that terrorist and active shooter events around the world have experienced s dramatic increase ...

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Case Study: Hotel Energy Management at the Ritz Carlton – Naples, Florida

By Cayuga Hospitality Consultants Dec 18, 2016

 Click here to download a PDF version of this case study, complete with graphic analyses. PROJECT SUMMARY The ...

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Case Study: Using Social Media and SEM to Drive Group Business

By Cayuga Hospitality Consultants Dec 18, 2016

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group ...

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Bill Carroll, Ph. D.

The Battle for ‘Book Direct’ May Be Won, but the War Will Not

By Bill Carroll, Ph. D. Dec 18, 2016

‘Book direct’ is the war cry of hotel owners, management company executives, chain CEOs and many marketing ...

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Where Have All the Real Salespersons Gone

By Cayuga Hospitality Consultants Dec 18, 2016

On a daily basis, I have the opportunity to interact with dozens of salespeople in a wide variety of locations. Over ...

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Unorthodox Hotel Space Repurposing to Create New Profit Centers

By Cayuga Hospitality Consultants Dec 18, 2016

As a veteran hospitality consultant working out of Vancouver, British Columbia, I’m privy to some very interesting ...

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